Links between NFL and Sports Betting Grow

Links between NFL and Sports Betting Grow

There was a time when American Football bosses were dead set against sports betting. They felt if it was introduced, the integrity of their sport would be put at risk. Now it’s a totally different situation with the links between the NFL and gambling companies growing.

The sportsbook brand of Kindred Group plc is Unibet. They already have a partnership deal with the Philadelphia Eagles. Now, a live dealer game with an NFL theme has been launched. It’s the latest product from Evolution Gaming and entitled ‘Eagles Live Dealer Blackjack.’

The deal between Unibet and the Eagles began in November 2019 with a casino partnership. The following year saw them become their official sportsbook partner.

This new game allows players to interact with real casino dealers. Manuel Stan is the SVP of Kindred US, and he knows that players in New Jersey want “authentic, high-quality game experiences.” It was launched just in time for the Eagles wild card play-off game against Tampa Bay Buccaneers on January 16. Sadly, the Eagles lost that game to the defending Super Bowl champions 31-15.

AFC divisional finals

Having better luck on the 16th were the Buffalo Bills. They beat the New England Patriots 47-17 and now take on the Kansas City Chiefs in the AFC divisional finals. The NFL side have just signed a partnership deal with the Caesars Entertainment sportsbook brand.

Caesars will become an official mobile sports betting partner of the Bills. The deal includes being given naming rights to a sportsbook-style premium club lounge that is being opened at their Highmark Stadium.

Also part of the deal is access for the Caesars sportsbook to official Bills logos and marks. There will be VIP experiences and other hospitality assets available.

Mobile Sports Betting

It’s been an important start to the year for Caesars Entertainment and mobile sports betting in New York. The Caesars sportsbook is one of the operators who have launched in the state this month. Another is FanDuel who also have a partnership with the Bills.

Caesars Digital co-president Chris Holdren sees the deal as part of their bid to “expand our footprint across the state of New York and beyond.” He added that the fans will find that being part of the Caesars Empire will “offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app.”

Dan Misko, senior vice president of business development at Pegula Sports & Entertainment, who are the owners of the Bills is excited at the link up with Caesars. “We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”

Will they start next season as the Super Bowl champions though, only time will tell. The Bills reached four successive Super Bowl matches in the 1990s and lost them all. Will it be fifth time lucky; fans can at least now bet on that happening. Perhaps it’ll be a second year in a row we have a first-time winner of the Super Bowl.