The Good and Bad Side of Non-League Gambling

Not all football gambling-related stories are about the elite clubs. Non-league football also has some news that needs to be reported. Some of it is good, others aren’t though.

Let’s get the bad news out of the way first, shall we? Two Boston United players have been suspended and fined by the Football Association (FA). Andy Thanoj and Jay Rollins over gambling related offences.

Midfielder Andi Thanoj was found to have placed 319 bets on football games between September 2014 and May 20. Team mate Jay Rollins was also charged with misconduct over a total of 438 football bets between September 2015 and February of last year. This activity breaches FA Rule E8 that deals with preventing players betting on matches.

Rollins was banned for a month and fined £500. Meanwhile, Thanoj was given a five-month suspension from all football and football related activity. He was also fined a total of £950. It hasn’t been disclosed whether the bets were on matches they played in or other games anywhere in the world.

Both players have spent several years at the club. Rollins is their longest serving player and joined them six years ago. Thanoj has been at several clubs and moved to Boston United in 2017.
United are 12th in the National League North. Another of their players, Connor Dimaio has also been charged with betting on matches, so there are more problems ahead for the club.

Now for the good news, unless you are one of those who oppose betting links between football clubs and gambling companies. Non-league Boreham Wood have signed a two-year naming rights partnership with LV Bet.

Boreham Wood are fourth in the National League. Finishing in that position would take them into the promotion play-offs. Then they’d have the chance to become a member of the English Football League and play in League Two. They might not need the play-offs as they are only a couple of points behind leaders Grimsby Town.

The stadium doesn’t just host Boreham Wood matches. Arsenal Women also play their Women’s Super League games there. That’s good for LV Bet as it also means a link with women’s football, not just the National League.

It’s the latest link between LV Bet and football. They also have a deal with Championship side West Bromwich Albion. Both Boreham Wood and LV Bet hope that the deal will increase awareness of their brands.

Speaking about the deal, LV Bet CMO Markin Jablonski said “Boreham Wood FC has been great to deal with as we begin this partnership together. We have some great plans to activate our relationship that include plenty of initiatives to support the local community.”

The deal has already started helping Boreham Wood. Club owner Danny Hunter said that they have been able to hire a new full-time community coach. Plans are being made for some schools and community initiatives.