Parimatch Suspend Sponsorship Deal with Chelsea

Parimatch Tech have announced they have suspended their sponsorship deal with Chelsea. They have been the “official product tech partner’ of the Premier League club since last year.

The decision comes after the sanctions placed on owner Roman Abramovich by the UK government. In a statement, Parimatch Tech said: “After considering the situation, we have decided to pause all joint marketing and brand campaigns with the Club featuring the Parimatch logo and brand.”

They added: “Together with our licensed partner in Great Britain, we have agreed to use the LED display systems at Stamford Bridge exclusively for the promotion of our volunteering and donation activities to help Ukraine, which Chelsea FC are supportive of.”

The situation in Ukraine has been particularly emotional for Parimatch Tech. The company were founded in Kyiv in 1994 and still have a development centre in Ukraine.

Parimatch Tech have been busy giving financial assistance to Ukraine since the war with Russia began. They have doubled the amount given to Ukraine to approximately 2.9 million euros. Already they have spent money supplying ammunition, medicines, logistics, foodstuffs, and clothing.

Now they plan to place their focus on humanitarian aid. They will also supply body armour, drones, military spec, thermal images, night vision devise and binoculars.

Their Chief Talent Officer is Tatania Davdova who said: “Despite the difficult times for the country and the business, Parimatch Tech did not withdraw any offers, and specialists who were terminating cooperation were offered to stay and receive a salary.

“The company paid in full all compensation to the teams. In addition, each employee can request emergency financial aid.”

Further help is being given by employees of both Parimatch Tech and Parimatch Ukraine. They have been buying goods and medicines, delivering food and drugs to those in need and evacuating residents and cooking meals for territorial defence and refugees.

Parimatch Tech have also organised warehouses in the capital city of Kyiv. These also help in the gathering, coordinating, and delivering of humanitarian aid.

Some of their office equipment is now in the hands of territorial defences. This includes modems, network equipment, printers, monitors and laptops. Power banks, hoodies, socks, hats, thermoses, and food boxes have also been given as Parimatch Tech try to do all they can to help.

Three years ago, the Parimatch Foundation was formed. That’s a non-profit organisation that had sustainable development initiatives. Those have now been suspended with the focus switched to helping war victims.

Meanwhile, the Gaming Industry for Ukraine fundraising campaign is closing in on its £250,000 target for the Choose Love charity’s Ukraine Crisis Fundraiser. Over £190,000 in donations has been received from betting operators. Companies support this include the Betsson Group (who contributed £50,000), Microgaming, OLBG, Just for the Win and Better Collective.