No Gambling Sponsorship for Norwich and Preston

Both Norwich City and Preston North End will not be having gambling companies as their shirt sponsors this year. There seem to be differing reasons why this is the case though.

Championship side Preston North End have turned their backs on gambling sponsorship. Their new principal sponsors for the 2021/22 season will be The PAR Group. They are a manufacturing company who are based close to the club’s training ground. The PAR Group had their logo on the back of Preston’s shirts last year. The company has also sponsored the Sir Tom Finney Stand for six years.

It’s a change in direction for the club who had been sponsored by 32Red, 888sport and Tempobet. 32Red have had their names on Preston’s first team and adult replica kits for three seasons. The key word in that last sentence was adult. There was no way a gambling company could have their names on the junior kits. There were separate sponsors for those shirts.

Peter Ridsdale is an advisor to Preston North End. He welcomed the new sponsorship deal and said it was a “better deal financially than we have had in recent years from the betting industry.” Its seems that money is not the only reason behind not having a gambling company sponsoring them.

Ridsdale added: “We were mindful that some of the supporters had issues with us being sponsored by betting companies.” And how many Preston fans love a bet or two on football?
Premier League Norwich City had signed a sponsorship deal with Asian company BK8. The deal was as short-lived as the stays Norwich usually have in the Premier League. Little was known about the new sponsors so fans began searching the internet and were a bit surprised at what they found.

Their searches revealed adult content on the BK8 Instagram account. Norwich asked for them to be removed but more were found and the deal cancelled just three days after it had been announced. “We got it wrong,” said the club. That’s likely to be said a few times by Norwich when the new season begins in August.

The Canaries were looking for new sponsors after their deal with betting company Dafabet came to an end. However, they have already found a new sponsor but it’s not gambling related. Lotus Cars are the new sponsors and considering they are based in Norfolk you wonder why they weren’t the first choice. The two already have links as Lotus have been sponsoring the club’s academy and training centre and previously sponsored their away strip.