MansionBet to Close at end of March

MansionBet to Close at end of March

The Mansion Group has announced that their online sportsbook MansionBet will close at the end of this month. It’s not good news for Championship side Bristol City who are sponsored by them.

The same goes for horse racing with over 360 races sponsored by MansionBet last year. The decision has been made by the Mansion Group to concentrate on their casino brands.

Christian Block is the chief executive of the Mansion Group. He Said the decision had been taken “after careful deliberation.” It was a “difficult one” to make but “it does provide opportunity to focus on our casino brands, where we have a long history of excelling.”

A statement released by Bristol City said that they will “continue to wear MansionBet on the front of its first team shirts until the end of the current campaign.” They thanked the company for the sponsorship received in the past couple of seasons.

Although the sponsorship will still be seen on their shirts, the role of MansionBet as their principal partner will end on 31 March.

Last season saw MansionBet take part in the ‘One Team in Bristol’ campaign. Their sponsorship deal began in August 2020. The big question now will be who the club will choose as their next principal sponsor. There’s growing unrest over the use of gambling companies as sponsors with the government planning regulation changes in the future.

The betting company have also sponsored Millwall FC in the past with their name on the back of their shirts last season.

In terms of horse racing, they will be missed. 2021 saw MansionBet extend their partnership with Sky Sports Racing. This saw them sponsor all their stateside racing broadcasts as well as race day previews and reviews.

Races sponsored by MansionBet include the Grade 1 Challow Novices’ Hurdle at Newbury and the All-Weather Championships. They used jockeys Aidan Coleman, Brian Hughes and Hayley Turner as ambassadors.

Gavin Kelleher is a gaming and leisure analyst for Goodbody. He said that the Mansion Group only had a sub-optimal level of market share and not one of the main operators in the UK gambling industry. Kelleher understands their decision to focus more on casino products and the news is not a major surprise.

He added that this closure may be “a reflection of the competitiveness of the market and regulatory headwinds in the UK.” Smaller operators exiting the market may become an “ongoing trend.”