Entain Congratulated by GamCare for Safer Gambling Policies

Despite having to make a £17m financial settlement to the UK Gambling Commission,, Entain have received plaudits from GamCare for their work in reducing gambling harm.

Entain recently held the ‘Entain Sustain’ industry event in London. One of the presentations discussed safety in the gambling industry. Mike Kenward, who is the Development Director at GamCare who support people who have problems caused by gamblinh spoke about the work that Entain had been carrying out in recent years.

He said that “it was up to businesses like Entain to show leadership in a field that sometimes lacks it and set standards in terms of its practice.” Talking about how GamCare work with gambling companies, Mr Kenward said that they go to the business and say ‘this is what we do: we’re here to work with you to make you better and challenge you,’

He went on to explain about the way in which GamCare rates operators. There are priority areas that are taken into account when their certifications are handed out. These include the recognition of gambling harms and preventing them, giving universal access to tools and support that is available and also to caring, evidence-led and effective treatment.

Entain have now met the standards of a Level 3 Award for their online business. They have been given a Level 2 Award for their land-based operations which include Coral and Ladbrokes betting shops. Mr Kenward said these were very good scores but he encouraged them to do more in the future.

Some may of course question how they can be given such awards in light of the £17m fine given to them by the UK Gambling Commission earlier this year. This was for failures in social responsibility and anti-money laundering measures. That was based on behaviour that occurred in recent years not the present day.

The Entain Sustain event also saw their CEO Jette Nygaard-Anderson talk about future plans for sustainability. A key factor to achieve this is gaining the trust of their customers, said the CEO. A £100m fund has been set up to continue to “best care for these relationships.”

Other factors include achieving changes in inclusion and diversity as well as reaching net zero on emissions.

Regarding player protection, the CEO referred to their Advanced Responsibility & Care system. This, she said, identifies nearly 90% of problem gamblers. They then receive a prompt to set deposit limits on their account. The CEO said that the system “creates an invisible safety net that offers personalised support. When ARC sees a harmful interaction, it is designed to intervene.”

After the problems with the UK Gambling Commission, that’s good news for the company who have been told they could even lose their licence if improvements didn’t take place.