Detroit Tigers Sign Sponsorship Deal with BetMGM

Detroit Tigers Sign Sponsorship Deal with BetMGM

Recent years have seen big changes in the way Americans can gamble. It’s not just the fans of sports teams that have been taking advantage of the new laws. The teams themselves are now signing deals with betting companies. That’s just what baseball team Detroit Tigers have done.

Detroit Tigers Sponsorship Deal with BetMGM

The Tigers have signed a multi-year sponsorship deal with BetMGM. This is a deal that couldn’t have happened a few years ago. Sports betting has only become legal in the US state of Michigan this year.

Previously it was the Federal Government who decided on the legalization of sports betting, particularly online. Top sporting leagues in the USA were opposed to this happening. They feared that such activity would threaten the integrity of their sports.

The decision of a US Supreme Court changed the laws and now sports teams are keen to get their hands on gambling related sponsorship.

BetMGM official gaming partner for the Detroit Tigers

BetMGM are now an official gaming partner of the Detroit Tigers just in time for the new season. They are owned by MGM Resorts and also Entain, yesterday we reported that Entain was to Limit Betting for Problem Gamblers, whose other companies include Paddy Power. Under the terms of the deal, there will be BetMGM branding at the Comerica Park stadium, including the scoreboards. In addition, there will be social media integration and other marketing promotions.

Peter Kent is the SVP for Corporate Partnerships at the Detroit Tigers. Speaking about the deal, he believed their fans will “enjoy the enhancements this partnership provides.” That’s likely to see the offering of special deals for their fans, such as enhanced odds.

The Chief Revenue Officer of BetMGM is Matt Prevost. He made it clear that the company has always made it a priority to “develop deep relationships with Michigan’s beloved sports teams.”

This isn’t the first gambling related sponsorship deal signed by the Detroit Tigers. Last year they entered into a deal with PointsBet. That made them the first Major League Baseball (MLB) franchise to have such a deal.

American Sports Sponsorship Deals

Since then, there have been other deals as American sports teams realize the importance of gambling related sponsorship deals. They bring in much needed revenue at a time when gate money revenue has gone AWOL. For the betting companies, the sponsorship deals give them more chance to get their brand known by a larger audience.

Earlier this year, MLB franchise Washington Nationals also signed a deal with BetMGM. Other sports are also signing lucrative deals. The Pittsburgh Steelers (American Football) and the Philadelphia 76ers (basketball) are among others reaping the financial pluses of signing such sponsorship agreements.

Teams will be looking at how popular gambling sponsorship has been in Europe. Whether it’s shirt sponsorship or becoming gaming partners, deals have raised millions for teams in many sports. It seems logical that more American teams will go from opposing such sponsorship to signing new deals.