Bye Bye to W88 at Crystal Palace

Online betting company W88 are no longer the front-of-shirt sponsors of Premier League side Crystal Palace.

The deal has not been renewed and next season will see Palace sponsored by online car retailer Cinch. This mean there are now only eight Premier League sides that have a gambling company sponsoring the front of their shirts.

It’s not been disclosed whether the termination of the deal with W88 has anything to do with possible future legislation. A review of the 2005 Gambling Act is underway, and it’s believed that there may be a ban on gambling companies being shirt sponsors.

There was no mention of why the deal with W88 had come to an end. With the possible ban though, it seems that this may well have had some influence on the decision. Why renew a deal with a gambling company when it could be scuppered by the government in a few months time?

Both the men’s and women’s Crystal Palace teams will now have the Cinch logo on their shirts. It’s a multi-year deal and Cinch will also be the club’s official training wear partner. Cinch already sponsor other sporting events such as tennis tournament held at Queen’s club in London.

Barry Webber is the Commercial Director at Crystal Palace. He described Cinch as a “well-established, family-friendly and instantly recognisable brand across the UK and beyond.”

Not all football clubs are cutting ties with gambling companies though. In Spain, La Liga side Real Betis have announced a partnership with OlyBet.

The deal sees the online betting company become the official partners of Real Betis in Estonia, Lithuania and Latvia. This Baltic region deal will see them offering new ways for fans to engage with Betis who finished fifth in the 2021/22 La Liga season. They will be playing in the Europa League group stages next season.

The club also won the Copa del Rey and only missed out on Champions League football by five points after winning just two of their final five fixtures.

OlyBet will hold local events, send out messages on social media and have live broadcasts on their OlyBet TV platform. They believe all of this will “offer a new form of participation for sports fans”. This will involve combining sports entertainment and news.

The Chairman and CEO of Olympic Entertainment Group and OlyBet Group is Corey Plummer. He said that Real Betis is “a great team with a long history and ambitions for the future.” The company have also formed partnerships with Italian side Fiorentina and Croatian footballer Luka Modri. Plummer says these deals “have laid a solid foundation for OlyBet’s brand positioning and growth in Europe.”