Boylesports and 1xBet Continue to Expand

Boylesports and 1xBet Continue to Expand

Bookmakers aren’t in the business of standing still for very long. Many now look to expand their businesses globally. That’s the case at present with both Boylesports and 1xBet.

Boylesports are preparing to enter the Dutch gambling market. As part of that plan, they’ve teamed up with Aspire Global. They currently hold licenses in the UK, Ireland, and Gibraltar but more expansion is on the horizon.

Mark Kemp is the Boylesports CEO and explained they have been looking for a partner that can provide them with “a future-proof, high-quality turnkey solution.” His belief is that Aspire Global are “the perfect partner.” He sees them supporting Boylesports with “leading technology, exciting games and all the localised player support we need.”

Aspire Global will provide Boylesports with their player account management form, casino games and via their BtoBet sportsbook, sports betting. Also included is their localised managed-services from their CRM system, AspireEngage.

Their new partners will also help with localised CRM promotions plus integrated solutions with payment providers, so all bases seem to be covered.

The CEO of Aspire Global is Tsachi Maimon. His view of the partnership deal is that it is “a significant confirmation of the strengths of Aspire Global’s complete igaming offering.”
Meanwhile, 1xBet are strengthening their presence in the South American football scene. They have announced that the company will become the official betting partner of several Brazilian football tournaments.

1xBet Advertising Campaign

During the 2022 season, it’ll be hard not to see the name 1xBet when watching Brazilian football. 1xBet will have advertising on static boards during 13 competitions. This includes Serie C and D of Brasileiro, the Supercopa de Brasil, Campeonato Gaucho, Campeonato Baiano and Campeonato Paranaense.

It’s not just advertising that the fans will be seeing. The sportsbook has also got the naming rights for five tournaments. For example, it’ll now become the Brasileiro 1xBet Serie C 2022 and the Campeonato Goiano 1xBet 2022.

Their representative, Alex Sommers said that: “The development of sports in Latin America demonstrates the serious intentions of 1xBet in this region.”

This continues their expansion into South America. 2021 saw advertising visible at games played in the elite football divisions in both Brazil and Chile. Sommers added: “And now, the company enters the new season with sponsorships of many other football tournaments in Brazil. We believe that our cooperation will bring great benefits to all parties, and most importantly, to Brazilian football fans.”